Dr. Kevin F. Dutton is a psychologist and research fellow with the Faraday Institute of Science and Religion at Cambridge University. His work has been published in journals that include Scientific American Mind, Journal of Experimental Psychology, and Cognition and Emotion.
In this eminently readable book Dutton, avoiding pop-psychology,
presents brilliant and highly original advice on how to get someone
to do something. A handy skill in courtship, business, science and
law but also useful to us in all our daily lives.
Author of Phantoms in the Brain and A Brief Tour of Human ConsciousnessOffers some powerful insights into the art and science of getting people to do what you want . . . The book contains plenty of tricks to help you get your own way or turn around a sticky situation.
--NEW SCIENTISTHugely entertaining and extremely thought-provoking.
--PROFESSOR RICHARD WISEMAN
Author of 59 Seconds: Think A Little, Change A LotKevin Dutton is not the Messiah. But he's got a whole bunch of stories and parables that shed new light on how we are persuaded.
--TERRY JONES and MICHAEL PALIN Entertaining and sometimes illuminating.