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The Sport Business Future
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Table of Contents

The Sport Business Solution: The Fourth Place Sport Business Singularity: Real Virtuality Athletes of the Future: Cyborgs, Mutants and Clones Sport Competitions of the Future: Free Markets and Freak Markets Tribal Sport Business: Caveman, Fan and Clan Worship in the Sport Cathedral: Keeping the Faith Corporate Sport Citizenship: Tigers and Sharks Green Sport Business: Greenbacks and Green Thumbs Cultural Sport Business: The Games Must Go On The New Frontiers of Sport Business: Sport Business as Unusual

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AARON SMITH and HANS WESTERBEEK are consultants with Manage to Manage Australasia Pty Ltd with considerable experience in the area of sport business and the business of sport. They were the authors of Sport Business in the Global Marketplace published by Palgrave Macmillan.

About the Author

AARON SMITH and HANS WESTERBEEK are consultants with Manage to Manage Australasia Pty Ltd with considerable experience in the area of sport business and the business of sport. They were the authors of Sport Business in the Global Marketplace published by Palgrave Macmillan.

Reviews

...'an academic adventure that moves the reader forward at Formula One 'Grand Prix' speed...Their style and approach can scarcely be described as 'cautious'...they bring a bold, courageous, highly imaginative and often contestable approach to the subject.' - Kevan Gosper, Member of the International Olympic Committee

'Essential reading for anyone concerned with this rapidly growing, global, industry.' - Long Range Planning

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