Table of Contents

1. Stakeholder Engagement for a Sustainable Development of Business Models 2. The Contribution of Corporate Social Responsibility to Sustainability of Contemporary Businesses3. Customer Engagement: A Critical Review of the Literature 4. Stakeholder Engagement for Sustainable Entrepreneurial Marketing: Theoretical Synchronization and Empirical Insights 5. The Role of Collectivism on Positive Word-of-Mouth Persuasion in Cause-related Marketing 6. Stakeholders in the Implementation of a Sustainable Marketing Strategy: A Comparative Analysis of Polish and Sri Lankan Markets 7. Corporate Financial Statement Fraud in Greece and Management Engagement to Promote Sustainable Development 8. The Role of Trust Among Stakeholders in Mergers and Acquisition 9. Stakeholder Effects on the Creation and Development of Alternative Food Networks: A Review of the Literature 10. Supply Chain Connectedness and Components of Environmental, Social and Economic Sustainability 11. Farmers’ Proactive Behaviour: An Overview About Theoretical Bases and Factors Affecting Sustainability 12. Innovative Partnering: The Key for a Healthy Society 13. How Does Stakeholder Engagement Affect Business Model Sustainability?

About the Author

S.M. Riad Shams is a lecturer at Newcastle Business School, Northumbria University, UK.

Demetris Vrontis is a Professor of Marketing and the Executive Dean of Distance Learning Unit at the University of Nicosia, Cyprus.

Yaakov Weber is a Professor in the Department of Strategy and Entrepreneurship in the College of Business Administration at the College of Management, Israel.

Evangelos Tsoukatos is an Associate Professor in the School of Management and Economics at the Technological Educational Institute of Crete, Greece.

Antonino Galati is an Associate Professor in the Department of Agricultural, Food and Forest Sciences at the University of Palermo, Italy.