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Start Your Own Business
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Table of Contents

1.Buying vs. starting a business2. Define your market3.Name your business4.Choose a business structure5. Write a business plan6.Licenses and permits7.Lawyers and accountants8.Financing9.Choosing a location10.Homebased businesses11.Insurance12.Hiring and HR issues13.Equipment14.Technology15.Advertising/marketing/ branding/PR16.Finances and taxes17.Risk management

About the Author

Rieva Lesonsky, anationally recognized expert onsmall business, provides guidance,inspiration, and advice to millionsof entrepreneurs each month assenior vice president/editorialdirector of Entrepreneur magazine.

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