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YOUR ROAD MAP to BUSINESS SUCCESS From the editors of Entrepreneur magazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits. Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way. HERE'S MORE OF WHAT YOU'LL FIND INSIDE: HOW TO get business ideas and pinpoint your target market SECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniques HOW TO harness the power of the internet to simplify startup and increase your chances of business success CREATIVE WAYS to finance startup and growth HOW TO take advantage of the latest technology to set up an efficient business on a budget PLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks
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Table of Contents

1.Buying vs. starting a business2. Define your market3.Name your business4.Choose a business structure5. Write a business plan6.Licenses and permits7.Lawyers and accountants8.Financing9.Choosing a location10.Homebased businesses11.Insurance12.Hiring and HR issues13.Equipment14.Technology15.Advertising/marketing/ branding/PR16.Finances and taxes17.Risk management

About the Author

Rieva Lesonsky, anationally recognized expert onsmall business, provides guidance,inspiration, and advice to millionsof entrepreneurs each month assenior vice president/editorialdirector of Entrepreneur magazine.

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