Robert W. Bly is the author of over 70 books, including "The Complete Idiot's Guide to Direct Marketing", "The Copywriter's Handbook", and "How to Write & Sell Simple Information for Fun and Profit". His articles have appeared in numerous publications, including Amtrak Express, Cosmopolitan, Bits & Pieces for Salespeople,DM News and Writer's Digest. He lives in Dumont, New Jersey.
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Bly writes with authority and depth of experience . . . his
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"If I were starting a business tomorrow, this is the only book I'd
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