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Starting and Running a Business All-In-One for Dummies 2E

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Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. With Starting and Running a Business All-In-One For Dummies, 2nd Edition , you'll discover how to: Identify new business opportunities Put together a business plan Find the money you need to get started Keep track of your finances -bookkeeping and forecasting Find, manage and retain good employees Deal with the legal aspects of running a business Market and sell your product Use new technology Grow and expand your business
Product Details

Table of Contents

Introduction 1 Book I: Planning Your Business 5 Chapter 1: Preparing for Business 7 Chapter 2: Being Your Own Boss 17 Chapter 3: Can You Do the Business? 35 Chapter 4: Starting Your Business Plan 45 Chapter 5: Establishing Your Starting Position 57 Chapter 6: Researching Your Customers, Competitors and Industry 75 Book II: Sorting Out Your Finances 95 Chapter 1: Finding the Money 97 Chapter 2: Figuring Out Financials 121 Chapter 3: Cash Flows and the Cash Flow Statement 147 Chapter 4: Forecasting and Budgeting 167 Book III: Finding and Managing Staff 191 Chapter 1: Staying on the Right Side of the Law 193 Chapter 2: Finding Person Friday ? Advertising and Interviewing 205 Chapter 3: Employing People Successfully225 Chapter 4: Disciplining and Dismissing Staff 239 Chapter 5: Paper Money, Money Paper ? Payslips and Deductions 253 Chapter 6: Inspiring Employees to Better Performance 265 Chapter 7: Coaching and Development 281 Chapter 8: Being an Expert at Performance Appraisal and Management 293 Book IV: Keeping on Top of the Books 307 Chapter 1: Satisfying the Tax Inspector 309 Chapter 2: Completing Year-End Payroll and Reports 317 Chapter 3: Getting Down to Bookkeeping Basics 331 Chapter 4: Controlling Your Books, Your Records and Your Money 345 Chapter 5: Producing a Profi t and Loss Statement 361 Chapter 6: Developing a Balance Sheet 375 Book V: Marketing and Advertising Your Wares 387 Chapter 1: Taking a Closer Look at Customers 389 Chapter 2: Marketing Your Wares 403 Chapter 3: Writing a Marketing Plan 429 Chapter 4: Brochures, Press Ads and Print 447 Chapter 5: Signs, Posters and More 467 Chapter 6: Public Relations and Word of Mouth 485 Chapter 7: Planning Your Business Website 497 Chapter 8: Choosing and Equipping Your New Online Business 511 Chapter 9: E-marketing 547 Book VI: Growing and Improving Your Business 571 Chapter 1: Thinking Strategically 573 Chapter 2: Managing More than One Product 595 Chapter 3: Improving Performance 625 Chapter 4: Franchising for Growth 639 Chapter 5: TV and Radio Ads (Or Your Own Show!) 645 Chapter 6: Becoming a Great Manager 661 Index 677

About the Author

Colin Barrow is a strategic advisor and the author of more than 30 books. He has held senior staff and line positions in business, was head of the Enterprise Group at Cranfield School of Management for ten years, was a non-executive director of a high-tech venture capital fund and has served on government task forces.

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