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Starting and Running a Greetings Card Business


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Table of Contents

Acknowledgments; Preface; 1. What Type of Card Business?; 2. Hand Made Cards; 3. Printed Cards; 4. Designing Cards; 5. Art and Photographic Cards; 6. Starting a Business; 7. Writing a Business Plan; 8. Money Matters; 9. Pricing and Paperwork; 10. Marketing; 11. Presentation, Packaging and Display; 12. Getting Publicity; 13. Selling to Retailers; 14. Craft Fairs and Markets; 15. Selling at Trade Fairs; 16. Alternative Ways of Selling; 17. Selling Skills; 18. Networking; 19. The Environment; 20. Copyright and Licensing; Technical Terms; Fact File; Index.

About the Author

Author Elizabeth White is an artist and owns LittleboroughGallery where she sells her own range of cards and paintings.She is an experienced business advisor who has worked withover 30 greeting card companies in the last 10 years. Some ofthese have gone on to become household names. As a writer andpresenter of workshops for the creative sector she is well-knownfor her knowledge of the market and her method of communicatingbusiness skills to creative people.


'Tells the reader everything they need to know about building an exciting and profitable business.' Greetings Today 'Full of pratical tips and advice to help you on the way... this handy guide has the answers.' Crafts Beautiful

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