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Jay Elliot has more than 30 years operations experience with corporate giants like IBM, Intel, and Apple. He served as the VP of Apple, reporting directly to Steve Jobs. While at Macintosh, he helped Steve develop the Macintosh computer. During his tenure at Apple he created Apple TV and internal employee TV communication system, overseeing growth in sales from 150 million to more than 3 billion. He lives in California. William L. Simon is the author of numerous New York Times bestsellers, including iCon. He is also the author, along with the "world's most infamous hacker" Kevin Mitnick, of the bestsellers The Art of Deception and The Art of Intrusion. He lives in Los Angeles, California.
"[Elliot's] amiable account contains some fascinating nuggets." (The Guardian) "If you are keen to learn what it is that makes this maverick CEO tick, and how you can apply some of that logic to your own company, The Steve Jobs Way is surely worth a look." (Irish Times)"