Australasia's Biggest Online Store

Shop over 1.5 Million Toys in our Huge New Range


The unique proposition for this book is to use storyshowing, not storytelling, to inform, influence and inspire a person and then to transform the way they think. This book will disrupt the way we think about and use stories in our businesses, organisations and campaigns. Storyshowing will take the receiver beyond simply being told about an idea; it will help them to transcend to a new way of thinking, to feel as if they are experiencing and fully engaging with what the speaker is showing and sharing with them. We all respond well to receiving information through story. We are inspired and motivated by stories. Business leaders, sales and marketing professionals and managers must use stories in their communication in order to meet their goals and targets. However, telling a story is limited in what it can achieve. Telling people about something keeps them distant from it, while showing them - 'Here, let me show you how this works' - brings them into the experience with you. When storyshowing, you use your own experiences, emotions and vulnerability as tools to build a connection with your audience. Showing can involve actual images, body language and other non-verbals, and images created through words. To influence someone, to help them to catch your idea, to connect, you need to do more than tell and inform, you need to show them a way to transform their view and transcend their way of thinking. Communication is no longer about storytelling - it's about storyshowing.
Product Details

Table of Contents

About the author ix Acknowledgements xi Introduction: I told you so! xiii 1 So why are stories important? 1 2 Beginning, middle and end 13 3 Giving structure to your story 29 4 The toggle 43 5 Building your content 51 6 Stand up and show your story 65 7 From average to outstanding 83 8 The four disrupters of the speaking industry 93 9 The future of story 101 10 Show, don t tell 111 Conclusion: How telling then showing helped me 123 References 131

About the Author

SAM CAWTHORN is a bestselling author, a speaker and an award-winning educator who reaches over 100 million people every year. He is the CEO of Speakers Institute and a Young Australian of the Year. Sam resides in Sydney with his wife Kate and their three children.

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Storyshowing: How to Stand Out from the Storytellers on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by, Inc.
Back to top