About the author ix Acknowledgements xi Introduction: I told you so! xiii 1 So why are stories important? 1 2 Beginning, middle and end 13 3 Giving structure to your story 29 4 The toggle 43 5 Building your content 51 6 Stand up and show your story 65 7 From average to outstanding 83 8 The four disrupters of the speaking industry 93 9 The future of story 101 10 Show, don t tell 111 Conclusion: How telling then showing helped me 123 References 131
SAM CAWTHORN is a bestselling author, a speaker and an award-winning educator who reaches over 100 million people every year. He is the CEO of Speakers Institute and a Young Australian of the Year. Sam resides in Sydney with his wife Kate and their three children.