foreword ix
acknowledgments xi
about the author xiii
introduction 1
chapter 1 the importance of context 19
chapter 2 choosing an effective visual 35
chapter 3 clutter is your enemy! 71
chapter 4 focus your audience's attention 99
chapter 5 think like a designer 127
chapter 6 dissecting model visuals 151
chapter 7 lessons in storytelling 165
chapter 8 pulling it all together 187
chapter 9 case studies 207
chapter 10 final thoughts 241
bibliography 257
index 261
Cole Nussbaumer Knaflic tells stories with data. She is
founder and CEO of storytelling with data (SWD) and author of the
best-selling book, storytelling with data: a data visualization
guide for business professionals, which has been translated into a
dozen languages, is used as a textbook by more than 100
universities and serves as the course book for tens of thousands of
SWD workshop participants.
For nearly a decade, Cole and team have delivered interactive
learning sessions highly sought after by data-minded individuals,
companies, and philanthropic organizations all over the world. They
also help people create graphs that make sense and weave them into
a compelling story through the popular SWD blog, podcast, monthly
challenge, and live stream events and other resources.
Learn more at storytellingwithdata.com.
"This book is excellent value for money and recommended reading for Business Analysts and Project/Programme managers or anyone who finds they struggle to achieve the impact they hope for when attempting to communicate their reasoning and analysis." (BCS, February 2016)
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