Now Australia's Biggest Toy Store

Shop over 1.5 Million Toys in our Huge New Range

Strategic Event Creation
By

Rating
Changes in the wider environment have triggered a new normal for event creation. Heightened attendee expectations, a keener focus upon the return required by funders and wider stakeholders, and, of course, an ever more competitive event marketplace. Couple these with CSR, social media, globalisation and technology and the reasons event creation is now a strategic and multilayered responsibility are clear. Strategic Event Creation is the contemporary textbook that recognises and articulates this changed reality for students and professionals. It moves away from an older paradigm of simply `making events work' and managing inputs to show a sector that now needs to be: outcome obsessed, stakeholder centric, strategically focused and driven by strategically aware reflective professionals. This text is based on a carefully designed framework which- * Delivers a clear overview of the key principles * Integrates theory with industry voices, cases and the practitioner perspective * Uses the lens of outcomes to anchor the role of inputs/processes/decisions/budgets * Delivers clear learning summaries and highlights key questions for reflection The broadly based and experienced author team are widely engaged with the events industry whose voice and insights inform the book throughout. It is designed to move students and professionals beyond event organising to strategic event creation. As the event industry has progressed effective event operations become a prerequisite to exist rather than a recipe to succeed. It will be an essential text for students studying Events, Festival, Conference and Exhibition Management at all levels, and also of significant use to a wide range of students in Tourism, Hospitality and Marketing. The practical 'real world' perspective means that it can help venue managers, event creators (across many areas), experiential marketing professionals and conference / training managers gain a broader understanding of the business context in which they are competing.
Product Details

Table of Contents

Part 1: Introductory Chapters; Ch 1 Event Creation - A purposeful endeavour; Ch 2 A Stakeholder Centric Emphasis; Part 2: What Does Success Look Like; Ch 3 Interpreting Client / Host Outcomes; Ch 4 What's in it for the attendee?; Ch 5 Understanding Sponsors and Partners expectations; Ch 6 Community Expectations; Part 3: Strategic Event Design: Ch 7 Co-producing the event; Ch 8 Mapping the Experience Journey; Ch 9 Shaping the eventscape; Ch 10 'Mood Food' and Experience at Events; Ch 11 Enlightened Event Marketing; Ch 12 Managing the Constraints; Ch 13 Leveraging The Legacy; Part 4: Evaluation to Innovation: Ch 14 Evidencing the outcomes; Ch 15 Capturing the learning; Ch 16 Co-Innovating the Future; Ch 17 Challenges and Future Agenda

Ask a Question About this Product More...
Write your question below:
Look for similar items by category
People also searched for
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Strategic Event Creation on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top