Part 1: Understanding strategy and strategic management 1. What is strategy and who is involved? 2. The business model and the revenue model 3. Strategic purpose Part 2: Analysis and positioning 4. The business environment and strategy 5. Resource-led strategy 6. The dynamics of competition Part 3: Strategy development 7. Introducing culture and values 8. Creating and formulating strategy: alternatives, evaluation and choice 9. Strategic planning 10. Strategic leadership and intrapreneurship: towards visionary leadership? Part 4: Strategic growth issues 11. Strategic control and measuring success 12. Strategic growth: domestic and/or international? 13. Failure, consolidation and recovery strategies Part 5: Strategy implementation 14. Strategy implementation and structure 15. Leading change 16. Managing strategy in the organization 17. Final thoughts and reflections: the practice of strategy
Frank Martin has over 25 years' experience teaching business strategy and entrepreneurship principally at the University of Stirling where he held the position of Senior Teaching Fellow in Entrepreneurship in Business and Organisation at the University of Stirling. In addition, he has held the position of a Senior Honorary Research Fellow at the Adam Smith Business School at the University of Glasgow and senior external examiner in business strategy at Henley Business School. Jonathan M. Scott is Associate Professor at Newcastle Business School, Northumbria University. He has been a visiting Research Fellow at the University of Turku, Finland. His research interests include access to finance for SMEs. He has published a number of articles in leading academic journals. John Thompson is part-time Professor of Social Entrepreneurship at Anglia Ruskin University and Emeritus Professor of Entrepreneurship at the University of Huddersfield. He has been a Visiting Professor in Australia, New Zealand and Finland. He is a member of the Executive Committee of The Case Centre and has been a case study tutor there since 2006. In 2009 he received the Queen's Award for Enterprise Promotion.