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Strategic Management
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Table of Contents

PART ONE: Overview of Strategic Management Chapter 1: Strategic Management PART TWO: Strategy Formulation Chapter 2: Company Mission Chapter 3: Corporate Social Responsibility and Business Ethics Chapter 4: The External Environment Chapter 5: The Global Environment Chapter 6: Internal Analysis Chapter 7: Long-Term Objectives and Strategies Chapter 8: Business Strategy Chapter 9: Multibusiness Strategy PART THREE: Strategy Implementation, Control, and Innovation Chapter 10: Implementation Chapter 11: Organizational Structure Chapter 12: Leadership and Culture Chapter 13: Strategic Control Chapter 14: Innovation and Entrepreneurship PART FOUR: Cases SHORT CASES 1. Bristol Myers Squibb's Growth 2. Competing for NYs Best Lobster Roll 3. J.C. Penny's Uncertain Turnaround 4. Livestrong: Cycling Around Lance Armstrong 5. Southern New Hampshire University 6. WalMart Online: What to do about Amazon.com 7. Wells Fargo's Remarkable Ascent 8. Wendy Aust: Senior Strategy Analyst, Global Strategy Advantage TRADITIONAL CASES: 9. Absolute Vodka 10. Amazon.com: Retailing Giant to High Tech Player? 11. Apple vs. Samsung: IP & Smartphone Patent Wars 12. APEI (A) and APEI (B) 13. Apollo Group: Univ. of Phoenix 14. Barnes & Noble, Inc. 15. Blue Nile Diamond 16. BMW of N. Amr: Dream It! Build It! Drive It! 17. Cargill 18. Chipotle 19. Delta Airlines and the Trainer Refinery 20. Global Oil & Gas Industry 21. Good Hotel 22. Google Acquisition of Motorola Mobily 23. Lagunitas Brewing Co. 24. Leica Camera: A "Boutique" Firm Faces a World 25. Louis Vuitton 26. Movie Exhibition Industry 2013 27. Netflix (A): The Rebranding and Price Increase Debacle 28. Netflix (B): A Strategic Pivot of Mythic Proportion 29. Volvo &Geely 30. Yahoo: Marissa Mayer's Challenge

About the Author

The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University. Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.

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