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The Strategic Management of Health Care Organizations
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Table of Contents

Preface xiii Features of the Text xiv Organization of the Text xvi To the Students: Why This Book About Strategic Management Is Important xviii The Author Team xviii Acknowledgments xix Chapters Chapter 1 The Nature of Strategic Management 1 Chapter 2 External Analysis 37 Chapter 3 Service Area Competitor Analysis 79 Chapter 4 Internal Analysis and Competitive Advantage 121 Chapter 5 Directional Strategies 163 Chapter 6 Identifying Strategic Alternatives 205 Chapter 7 Evaluation of Alternatives and Strategic Choice 259 Chapter 8 Value-Adding Service Delivery Strategies 313 Chapter 9 Value-Adding Support Strategies 359 Chapter 10 Communicating Strategy and Developing Action Plans 401 Resources for Strategic Thinkers Resource 1 Analyzing Strategic Health Care Cases 431 Resource 2 Health Care Organization Accounting, Finance, and Performance Analysis 443 Resource 3 Health Care Acronyms 463 Resource 4 Glossary of Strategic Management Terms 471 Cases in the Health Care Sector Case 1 Cottage Senior Living Case 2 Asian Health Services: Rediscovering a Blue Ocean Case 3 Community Blood Center of the Carolinas: Building for a Better Community Case 4 Navigating Change at Alaska s Southcentral Foundation Case 5 LINET Americas: This Bed Is Just Right! Case 6 West Kendall Baptist Hospital: Meeting the Demand of Community-Based Health Care in the New (and Stormy) Regulatory Environment Case 7 Humana s Bold Goal: 20 Percent Healthier by 2020 Case 8 Pricing the EpiPen: This Is Going to Sting Case 9 Cavalier Hospital Case 10 Pleasant Bluffs Hospital: Launching a Home-Based Hospital Program Case 11 Kaiser Permanente: Creating a No-Wait Emergency Department Case 12 ExAblate Neuro Case 13 Huntington Hospital Case 14 Valley Health Index 495

About the Author

Peter Ginter is the lead author for this project (and the one who I have had the most contact with so far). Peter M. Ginter (Ph.D., University of North Texas; M.B.A., B.S., Auburn University) is a Professor in The Department of Health Care Organization and Policy and Director of the Preparedness and Emergency Response Learning Center. He is also a Senior Scholar in the Lister Hill Center for Health Policy in the School of Public Health at the University of Alabama at Birmingham. Dr. Ginter is active in research in strategic management, leadership, and health care organizations. He is the author or co-author of sixteen books including Strategic Management of Health Care Organizations, 7th edition. (2013), Public Health Leadership and Management (2002) and The Physician Strategist (1996). W. Jack Duncan is Professor of Management Emeritus & University Scholar Emeritus in the Graduate School of Management at the University of Alabama at Birmingham. He also holds appointments as Professor of Health Care Organization & Policy in the School of Public Health and Professor of Health Services Administration in the School of Health Professions. Duncan is a Senior Scholar in the Lister Hill Center for Health Policy. He received his Ph.D. from Louisiana State University in Baton Rouge. Linda Swayne joined the faculty of the Belk College of Business, UNC Charlotte in 1981 and is now Professor of Marketing. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks.

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