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Preface vii Chapter 1 The Nature of Strategic Management 1 Chapter 2 Understanding and Analyzing the General Environment and the Health Care Environment 33 Chapter 3 Service Area Competitor Analysis 75 Chapter 4 Internal Environmental Analysis and Competitive Advantage 127 Chapter 5 Directional Strategies 165 Chapter 6 Developing Strategic Alternatives 205 Chapter 7 Evaluation of Alternatives and Strategic Choice 255 Chapter 8 Value-Adding Service Delivery Strategies 307 Chapter 9 Value-Adding Support Strategies 345 Chapter 10 Communicating the Strategy and Developing Action Plans 383 Appendix A Analyzing Strategic Health Care Cases 411 Appendix B Health Care Organization Accounting, Finance, and Performance Analysis 423 Appendix C Health Care Acronyms 443 Index 451
Peter M. Ginter is Professor of Health Care Organization and Policy in the School of Public Health and Senior Scientist in the Lister Hill Center for Health Policy at the University of Alabama at Birmingham. W. Jack Duncan is Professor and University Scholar Emeritus in Management in the Graduate School of Management and Professor of Health Care Organization and Policy and Senior Scholar in the Lister Hill Center for Health Policy at the School of Public Health at the University of Alabama at Birmingham. Linda E. Swayne is Professor, Department of Marketing in the Belk College of Business Administration and Co-Director of the Physicians' Management Institute at the University of North Carolina at Charlotte.