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Strategic Marketing Analysis

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Table of Contents

1. The strategic planning process 2. SWOT (or TOWS) analysis 3. Portfolio models 4. The strategic planning gap and growth strategies 5. Five forces (industry structure) model 6. Competitive generic strategies 7. Value through brand equity and value adding 8. Competitive market positions and related strategies 9. Strategic alliances and networks 10. Marketing program evaluation Appendix 1: Integrating case study: The ABC Cheese Factory Appendix 2: Additional case studies Appendix 3: Sample marketing plans Appendix 4: Competitive cost efficiencies

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