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Strategic Marketing Management

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Home » Books » Business » Management » Strategy

Strategic Marketing Management

By Alexander Chernev, Philip Kotler (Foreword by)

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Format: Paperback, 284 pages, 8th Edition
Other Information: black & white illustrations
Published In: United States, 15 June 2014
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.
EAN: 9781936572199
ISBN: 1936572192
Publisher: Cerebellum Press
Dimensions: 23.11 x 19.05 x 2.03 centimetres (0.49 kg)
Age Range: 15+ years
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