SmartSellTM - The New Way to Sell Online

Shop over 1.5 Million Toys in our Huge New Range

Strategic Marketing
By

Rating
New or Used: 7 copies from $110.00
This fully revised 3rd edition of "Strategic Marketing: Decision-Making and Planning" sets a framework for marketing decision-making as a part of a holistic approach to an organisation's strategic management. It integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes. The latest theories on how marketing strategy is conceptualised and practiced is examined alongside a framework to facilitate the practical application of relevant concepts, tools and techniques. A series of 10 dynamic interactive modules exploring each stage of the strategic marketing process are included and new features such as Strategy in Practice boxes and end-of-chapter Strategy in Action activities further highlight the connection between theory and application. Continuing to bridge the gap between theory learnt and the practice of writing a marketing plan or report, "Strategic Marketing: Decision-Making and Planning 3e" is an invaluable resource for students and practitioners alike.
Product Details

Table of Contents

1. The changing world of marketing 2. Strategic thinking and strategic decision-making 3. Strategic analysis 4. Strategy development setting marketing objectives and developing marketing strategies 5. High-level marketing strategies: segmentation, brand positioning and the marketing mix 6. Product strategies 7. Pricing strategies 8. Distribution and channel management strategies 9. Integrated marketing communication strategies 10. Advertising strategies and tactics 11. Other integrated marketing communication tools 12. Strategic marketing management 13. Writing the strategic marketing planning report

Reviews

1. The changing world of marketing 2. Strategic thinking and strategic decision-making 3. Strategic analysis 4. Strategy development - setting marketing objectives and developing marketing strategies 5. High-level marketing strategies: segmentation, brand positioning and the marketing mix 6. Product strategies 7. Pricing strategies 8. Distribution and channel management strategies 9. Integrated marketing communication strategies 10. Advertising strategies and tactics 11. Other integrated marketing communication tools 12. Strategic marketing management 13. Writing the strategic marketing planning report

Look for similar items by category
Home » Books » Business » Accounting » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Strategic Marketing: Decision Making and Planning on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond.com, Inc.
Back to top