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Strategic, Organizational and Managerial Impacts of Business Technologies
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Examines strategic, organizational and managerial impacts of technology on business firms that demonstrates means to gain competitive advantage.

Table of Contents

Introduction The History and Future Roles of Technology in Business Utilizing Technologies with Teamwork Managing the Change of Technology Technology's Influence on Relationships: Internal and External Entrepreneurs and Technology The Influence of Technology on Marketing Managing Employees: New Challenges and Opportunities through Technology Technological Synergy: The Organizational Integration of Information Systems Resource Expenditure Strategies: Anticipating Future Directions New Technologies: New Problems and Solutions Conclusions: Opportunities and Risks of Technologies References Author Index Subject Index

About the Author

DAVID J. GOOD has extensive experience in the strategic and operational use of technology./e Previously with Sprint, AT&T, and Business Systems Management, Dr. Good focused on the utilization of technology to gain a competitive advantage. He is currently Professor of Marketing at Grand Valley State University in Grand Rapids, Michigan. ROBERTA J. SCHULTZ is on the graduate faculty in Marketing for Western Michigan University at Grand Rapids. Previously with Southwestern Bell and American Bell in marketing to large business-to-business markets, Dr. Schultz worked closely with a variety of large technology users.

Reviews

"Provides a strategic overview of how to use technology for competitive advantage, while remaining free from the entanglement of specific technologies."-Stern's Management Review/Stern's Sourcefinder "The book is accessible to general audiences but will be most useful for practitioners who want to learn more about the effective use of information systems for management applications."-Choice ?The book is accessible to general audiences but will be most useful for practitioners who want to learn more about the effective use of information systems for management applications.?-Choice ?Provides a strategic overview of how to use technology for competitive advantage, while remaining free from the entanglement of specific technologies.?-Stern's Management Review/Stern's Sourcefinder

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