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Introduction 1 Part I: Kicking Off Your Strategic Planning Process 7 Chapter 1: What Is Strategic Planning Really? 9 Chapter 2: Why Strategic Planning Works 23 Chapter 3: Getting Set Up for Successful Planning 35 Part II: Determining Your Core DNA and Envisioned Future 53 Chapter 4: Identifying Your Strategic Issues 55 Chapter 5: Focusing on What You Do Best 75 Chapter 6: Developing Your Mission, Values, and Vision 91 Part III: Sizing Up Your Current Situation 111 Chapter 7: Assessing Your Business and Its Capabilities 113 Chapter 8: Seeing Your Business through Your Customers' Eyes 131 Chapter 9: Researching the Market to Find New Customers 147 Chapter 10: Identifying Your Opportunities and Threats 169 Part IV: Mapping Your Organization's Path to the Future 191 Chapter 11: Strategizing for Growth and Sustainability 193 Chapter 12: Establishing Your Strategic Objectives, Goals, and Actions 211 Chapter 13: Putting Your Plan into Action 237 Part V: Living and Breathing Your Plan 261 Chapter 14: Execute, Execute, Execute: Putting Your Plan to Work 263 Chapter 15: Scenario Planning: Answering the What Ifs 283 Chapter 16: Value-Creating Strategies for Entrepreneurial Organizations 295 Chapter 17: Sustainability for the Social Sectors 305 Part VI: The Part of Tens 319 Chapter 18: Ten Tips to Keep Your Strategic Plan from Hitting the Shelf 321 Chapter 19: Ten Ways to Ruin Your Strategy Meetings and How to Avoid Them 325 Chapter 20: Ten Ways to Maintain Momentum in Your Planning Process (And Life) 331 Appendix: About the CD 335 Index 343
Erica Olsen is cofounder and COO of M3 Planning, Inc., a firm dedicated to developing and executing strategy. M3 provides consulting and facilitation services, as well as hosts products and tools such as MyStrategicPlan for leaders with big ideas who want to empower and focus their teams to achieve them.