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SHOSHANAH COHEN is director of the Global Supply Chain Management Forum, an academic/industry partnership at Stanford Graduate School of Business. Prior to joining Stanford, she was a senior partner at PRTM Management Consulting, where she led PRTM's Global Supply Chain Innovation practice. She is a frequent writer and speaker on global operations strategy. She holds a BS in Industrial Engineering from Stanford University, an MA in Technology Strategy from Boston University, and an MBA from Harvard Business School. JOSEPH ROUSSEL is a partner in PwC's Strategy andOperations practice, where he works with companies in transforming their global operations. Prior to joining PwC, he was a partner at PRTM Management Consulting, where he helped develop the original SCOR model. He regularlyleads executive education in operations innovation and transformation. He is a graduate of Louisiana State University, l'Universite Libre de Bruxelles, and The Fletcher School, Tufts University.