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The Strategy and Tactics of Pricing


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Table of Contents

  1. Strategic Pricing
  2. Economic Value
  3. Price and Value Communication
  4. Price Structure
  5. Pricing Policy
  6. Price Level
  7. Price Competition
  8. Measurement of Price Sensitivity
  9. Financial Analysis
  10. Specialized Strategies
  11. Creating a Strategic Pricing Capability
  12. Ethics and the Law

About the Author

Thomas T. Nagle, Ph.D., is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the most popular analytical tools and conceptual frameworks for strategic pricing and profit improvement. Georg Muller, Ph.D., is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin improvement through strategic pricing for companies representing multiple sectors. He also leads executive development on strategic pricing at the University of Chicago Booth School of Business, USA.

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