COVID-19 Response at Fishpond.com.au

Read what we're doing...

Strengthening the Lower Body
By

Rating

Product Description
Product Details

About the Author

"Few athletes have had lives as filled with variety as Earle E. Liederman. He began as a vaudeville strongman and in the mid-1920s became the undisputed king of the mail-order musclemen. After that he turned to radio broadcasting and then to journalism. Finally, in the 1940s Liederman came to California and, because of his seductive descriptions of sun, sand and sea, helped draw hundreds of bodybuilders to the West Coast. Despite his many accomplishments, the details of Liederman's biography are difficult to pin down because he was so reluctant to recount his personal life. Not even his birthdate is known for certain. Apparently, he was born around 1886 in Brooklyn, New York, to poor Swedish immigrant parents, graduated from high school in Jamaica, New York, and pursued a degree in physical education at the state normal school. Soon after earning his diploma, he was hired by the New York Board of Education as a physical culture specialist. ... While Liederman was working for the Board of Education, he was also trying his hand as a boxer. It took him only a short time to determine that he had little talent for the ring, however, so he switched to wrestling, which also proved not to be his strong suit. He was saved from further embarrassment in this effort by a talent scout from a vaudeville chain, who convinced the young man to try his hand at a strongman act. This was more to Earle's taste, and in 1910 he quit his job and embarked on a career as a professional athlete. Liederman was a savv marketer, and he knew how to tap into the public's worries and insecurities. The copy in one typical ad from 1924 compared a tiny body to a wart on the nose--but with one difference. "If you had a wart on your nose, you would worry yourself sick--you would pay most any price to get rid of it. . . . Wake up! Come to your senses! Everyone despises the weakling." Worrisome thoughts like these kept more and more customers clamoring for the course, and before long his ads were appearing in several magazines at once, often in lavish six-page spreads. Earle raked in a great deal of money with the mail-order business. One visitor to his posh New York headquarters reported that there were 60 secretaries ... pounding out advice and encouragement to the many correspondents. ... He kept a fleet of fancy cars and lived the high life. At some point he married a former Miss Alaska beauty queen, and the two cut a glamorous swath through New York society". - David Chapman

Ask a Question About this Product More...
Write your question below:
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling Strengthening the Lower Body: (Original Version, Restored) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond.com, Inc.
Back to top