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Subliminal
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About the Author

Leonard Mlodinow received his PhD in theoretical physics from the University of California, Berkeley, was an Alexander von Humboldt Fellow at the Max Planck Institute, and now teaches at the California Institute of Technology. His previous books include War of the Worldviews (with Deepak Chopra); the two national best sellers The Grand Design (with Stephen Hawking) and The Drunkard's Walk (a New York Times Notable Book and short-listed for the Royal Society Prize for Science Books). He also wrote for the television series MacGyver and Star Trek: The Next Generation.

Reviews

Delightful...Our lives may be shaped by chance, but they are enriched by awareness-just the sort of awareness that this fascinating book will give you * Guardian * Leonard Mlodinow never fails to make science both accessible and entertaining -- Stephen Hawking, author of A Brief History of Time With the same deft touch he showed in The Drunkard's Walk, Mlodinow probes the subtle, automatic, and often unnoticed influences on our behavior -- Daniel J. Simons, co-author of The Invisible Gorilla: How Our Intuitions Deceive Us Mlodinow has written an engaging and insightful ... [he] not only makes neuroscience understandable-he makes it fascinating. After reading this book, you will look at yourself (and those around you) in a new way -- Joseph T. Hallinan, author of Why We Make Mistakes Think you know the whys and hows of your choices? Think again. Follow Mlodinow on a gorgeous journey into the enormous mental backstage behind the curtain of consciousness -- David Eagleman, Author of Incognito: The Secret Lives of the Brain

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