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The Success Principles [Audio]
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Key title Jack Canfield reveals the simple set of rules for success that led him to become the multi-million copy bestselling author of the Chicken Soup for the Soul series and shows how anyone can follow these principles to achieve their own dreams Audio to be published at the same time as HB. Read by the author himself. There will be a huge media campaign in the US to virtually ensure that The Success Principles hits the Number One spot in the New York Times bestseller list on publication. We are publishing simultaneously with the same cover in a global branding. The US buzz will translate into tremendous sales in the UK. There will be a huge marketing push for these books from the authors themselves who see this book as the cornerstone to a new series of books (a la Chicken Soup). Relentless promotion will ensue in all media. Awaiting guaranteed endorsements from leaders in business and self-help (tba). We intend to bring Canfield over to meet key buyers in advance of publication as well as at the end of January for publicity. We expect US-based journalists to cover the book for key UK publications as well as for down the line radio coverage. Web marketing activity will begin one year in advance of publication. A dedicated website will push the brand www successprinciples.com. A free bi-weekly e-zine will be offered to subscribers. Joint ventures and cross promotions are planned to enhance the subscriber base of the e-zine (of the same name). The goal is to have at time of publication tens of thousands of subscribers who can be heavily incentivised to purchase The Success Principles. We will try to do something similar with UK links. The Success Challenge competitions will be set up (more details to follow) putting people on a time-specific programme to implement the principles.

About the Author

Jack Canfield has sold more than 80 million books worldwide under the Chicken Soup for the Soul brand. He holds the Guinness Book World Record for having seven books simultaneously on the New York Times bestseller list. Janet Switzer is a marketing expert and one of America's top speakers and coaches. She's counseled more than 50,000 companies and entrepreneurs worldwide and is founder and editor of Leading Experts e-news magazine. She has a particularly loyal following of women entrepreneurs.

Reviews

When it comes to success, Canfield knows of what he speaks: he is co-creator, with Mark Victor Hansen, of the seemingly endless Chicken Soup for the Soul series. He presents 64 success principles that he claims "always work"-and draws on his own experience and that of others to illustrate them. Sixty-four principles may seem like a lot, but each receives a concise, easy-to-digest chapter that challenges readers to risk creating their lives exactly as they want them. Many of the principles are familiar-e.g., "Take 100% Responsibility for Your Life"-but Canfield has a nifty way of summarizing them ("Reject rejection"), and some are inventive: "Become an Inverse Paranoid" means see the world as out to help you instead of out to get you. He also offers specific techniques, such as positive-thinking exercises and visualizations. A section on transformation provides even more on how to overcome self-defeating beliefs, fears and habits. Further sections offer principles on building good teams and better relationships at the office. Canfield acknowledges his predecessors in the success advice field, such as Napoleon Hill, and is also clear that while he gives information, motivation, and inspiration, readers must contribute their own hard work. Canfield's energy and enthusiasm bounce off the page; many will flock to this inspiring (and very rich) teacher. And those starting off in business or in need of a refresher course may consider this title required reading. Agent, Bonnie Solow. (Jan. 1) Forecast: Harper is putting Canfield in a class with Dale Carnegie and Napoleon Hill. A Today show appearance, 11-city tour and 250,000-copy first printing will demonstrate whether they're right. Copyright 2004 Reed Business Information.

A prescription for achieving life goals and aspirations, this book by the coauthor of the "Chicken Soup for the Soul" series is destined for best-sellers lists all over the country. Canfield guarantees results if readers decide what they want, believe they deserve it, and practice his 64 principles, laid out here with evangelical zeal. Based on sound psychological, spiritual, and economic truths gathered from interviews, research, and personal experience, these principles include urging readers to take 100 percent responsibility for their own lives, continually ask for feedback, tell the truth faster, and master the spending game. Canfield has an easy style and talks directly to readers, responding to potential "what ifs" and "buts" with encouragement and sound advice. The book's layout is superb-small paragraphs are punctuated by italicized quotes, questions for self-study, and several appropriate cartoons. One could easily pick and choose principles of interest, although a thorough reading is recommended. Lest this all sound too good to be true, Canfield stresses that "Success takes times, effort, perseverance and patience." Essential for all libraries.-Deborah Bigelow, Leonia P.L., NJ Copyright 2004 Reed Business Information.

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