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Table of Contents

About the 'Jam Boy'. Acknowledgements. My Adventures in Jam. 1 Why Start a Business? 2 Eureka! Super Idea. 3 Finding Support. 4 Researching and Pitching Your Idea. 5 Launch! 6 Telling a Story. 7 Sell, Sell, Sell. 8 Love Your Customers. 9 Do Good. 10 Building a Team. 11 Diversify and Grow. A Handful of Places to Go for Inspiration. Index.

About the Author

Fraser Doherty , named one of the '30 under 30' entrepreneurs in the world by Inc Magazine , is one of the UK's most successful young entrepreneurs. His company, SuperJam, started as a hobby in his Gran's tiny kitchen in Scotland and has grown to become an ionic brand and a phenomenally successful company. Fraser has also established a charity, The SuperJame Tea Parties, for elderly people who live alone or in care.


'Fraser's story will inspire you to start your own adventure to get your business going in the right direction.' (Flybe Uncovered, May 2011). 'A compelling story...easy- to-follow guide to setting up a company' 4 stars (Insider, August 2011).

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