Table of Contents

Part A: Sustainability, SMEs and mixed methods 1: Key roots and approaches to sustainability Aharon Factor, John Parm Ulhøi and Norma Romm 2: Research in small and medium-sized enterprises and sustainability Aharon Factor, John Parm Ulhøi and Norma Romm 3: Mapping the existing methodological SME and sustainability landscape Aharon Factor and John Parm Ulhøi Part B: Mixed methods in sustainability SME research: A global outlook 4: Mixed methods research and environmental management: a reflective perspective of a research group and some lessons from experience José F. Molina-Azorin, Maria D. Lopez-Gamero, Juan Jose Tari, Jorge Pereira-Moliner and Eva M. Pertusa-Ortega 5: Qualitative to quantitative and back: Reflecting on mixed methods approach for examining sustainability and small business Mark Gagnon 6: Mixed-methods: A pragmatic approach to researching SMEs and sustainability Alessandro Bressan 7: Reflecting on the use of mixed methods in the subject of sustainable strategies in manufacturing SMEs Eustathios Sainidis 8: A longitudinal mixed-method study of Australian SME environmental behaviour Aharon Factor 9: Exploring differences in perspectives regarding mixed methods and transdisciplinary research: A dialogue Norma Romm and Ralph Hamann Part C: Added value, challeneges and practical relevance if applying mixed methods in research on sustainability in SME’s 10: Extending the value-added of mixed methods in sustainability research Elizabeth G. Creamer 11: Addressing the challenge of mixed methods integration through joint displays and clear writing Timothy C. Guetterman and Jennifer Moss Breen 12: Applied mixed methods and the added value Steve Harris, Bradley Pettitt, Ruth Hillary, Aharon Factor and John Parm Ulhøi 13: Lessons learned Aharon Factor and John Parm Ulhøi

About the Author

Aharon Factor is an MBA specialist educator with Southern Cross University, NSW, Australia, and operates his start-up research and consulting company – Sustainable SME Consulting.

John Parm Ulhøi is Professor of Organization and Management Theory at the School of Business and Social Sciences, University of Aarhus, Denmark.