Introduction 1. Tackling Sustainable Development at the Corporate Strategic Level to Create Value 2. The Business Model, a Powerful Tool to Drive a Strategic Shift 3. Eco-efficiency and Eco-design, a First Step Towards Sustainable Performance 4. Circular Economy: Transforming a 'waste' into a Productive Resource 5. From Products to Use-oriented Services 6. From Product to Result Based Integrated Solutions Conclusion
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Christophe Sempels is Associate Professor of Strategy and
Sustainable Development at SKEMA Business School. He is a
recognized expert and consultant in global sustainability, strategy
and innovation. He has published extensively on the link between
sustainable development, strategy and marketing. He co-authored
Oser le Marketing Durable (Dare To Market Sustainably), Pearson
France 2010, which has sold more than 4000 units and received
several awards. Christophe is often invited as guest speaker at
major national and international events (Grande Conference du
Figaro, World Forum, French Economic mission in Shanghai, Alliance
conferences, Jadde conference) and is a member of the prestigious
Association of Sustainable Development Directors, an association
for all the Chief Sustainability Officers in France. He consults to
major organizations and governments including Alliance, Center of
Young CEOs, Chamber of Commerce of Lille, Chamber of Commerce of
Nice and is the co-founder and academic supervisor of Movilab, a
centre for social innovation joined with other networks (Fing,
Imagination for People, O2Zone, Openscop, Arsenic). He is also a
coach and works with top CEOs to switch their business model
towards a functional sustainable economy.
Jonas Hoffmann is Associate Professor of Marketing at SKEMA
Business School. He is an expert in emerging markets, having a
broad international experience in training and consulting and has
written numerous articles about marketing and innovation, and two
books on the luxury industry with Palgrave Macmillan, Luxury
Strategy in Action and Global Luxury Trend. He is frequently
invited as a guest speaker at events in Europe and China and
consults on innovation with major organizations including Schneider
Electric, a global leader in energy efficiency that has been
recognized by the United Nations as a role model in sustainability.
He is a member of the leading French think-tank on sustainable
luxury, 1.618, where he works with senior managers developing
initiatives on sustainable luxury and also consults
internationally. As a leading academic and practitioner at SKEMA,
his regularly trains and works with global directors, particularly
from United States and China from multinationals including Lenovo,
Microsoft, BCG, and Deloitte.
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