Change doesn't need to be hard. Just Switch.
Dan Heath (Author)
Dan Heath is the #1 New York Times bestselling co-author/author of
six books, including Made to Stick, Switch, and The Power of
Moments. His books have sold over four million copies worldwide and
been translated into thirty-five languages. Dan also hosts the
award-winning podcast What It's Like To Be..., which explores what
it's like to walk in the shoes of people from different professions
(a mystery novelist, a cattle rancher, a forensic accountant, and
more). He lives in Durham, North Carolina.
Chip Heath (Author)
Chip Heath is a professor at Stanford Graduate School of Business.
Chip and his brother, Dan, have written four New York Times
bestselling books- Made to Stick, Switch, Decisive and The Power of
Moments. He has helped over 530 start-ups refine and articulate
their strategy and mission. Chip lives in California.
A fantastic book
*Wired*
Witty and instructive
*Wall Street Journal*
Switch is likely to prove invaluable to anyone wanting to make
long-lasting change a reality
*BBC Focus*
Whether you're a manager, a parent or a civic leader, getting
people to change can be tricky business. In Switch, brothers Chip
and Dan Heath - authors of the best-selling Made to Stick - survey
efforts to shape human behaviour in search of what works. Even when
change isn't easy, it's often worth making
*Time*
A must-read
*Forbes*
Dan and Chip Heath have done it again ... Any leader looking to
create change in his organization need not look beyond this little
book. It is packed with examples and hands-on tools that will get
you moving right away. And it is really a fun read
*BusinessWeek*
Chip and Dan Heath have mined the latest psychological research to
work out how to engage our emotional brain, and encourage us to
focus on "bright spots" - techniques proven to help us change bad
habits - rather than merely telling us what we're doing wrong
*Psychologies*
Provides a useful framework for understanding change and is full of
suggestions for "fooling yourself"- and those around you - into
making changes you want to make but can't
*Director*
The Heath brothers (coauthors of Made to Stick) address motivating employees, family members, and ourselves in their analysis of why we too often fear change. Change is not inherently frightening, but our ability to alter our habits can be complicated by the disjunction between our rational and irrational minds: the self that wants to be swimsuit-season ready and the self that acquiesces to another slice of cake anyway. The trick is to find the balance between our powerful drives and our reason. The authors' lessons are backed up by anecdotes that deal with such things as new methods used to reform abusive parents, the revitalization of a dying South Dakota town, and the rebranding of megastore Target. Through these lively examples, the Heaths speak energetically and encouragingly on how to modify our behaviors and businesses. This clever discussion is an entertaining and educational must-read for executives and for ordinary citizens looking to get out of a rut. (Mar.) Copyright 2010 Reed Business Information.
A fantastic book * Wired *
Witty and instructive * Wall Street Journal *
Switch is likely to prove invaluable to anyone wanting to
make long-lasting change a reality * BBC Focus *
Whether you're a manager, a parent or a civic leader, getting
people to change can be tricky business. In Switch, brothers
Chip and Dan Heath - authors of the best-selling Made to Stick
- survey efforts to shape human behaviour in search of what
works. Even when change isn't easy, it's often worth making * Time
*
A must-read * Forbes *
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