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Taming the Money Sharks
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Acknowledgments xiii Preface xv Author?s Disclaimer xix Chapter 1 Stop the Bleeding Should You Continue to Invest by Striking While the Iron Is Hot? 1 A. Chasing a Hot Stock 3 B. Chasing a Hot Trend 8 C. Maxim No. 1: Don?t Rush into Buying, and Avoid Further Bleeding 11 Chapter 2 Select an Industry to Increase Probability of Profitable Investments Apply Expertise from Work or Personal Interest 19 A. Basic Knowledge 20 B. Choosing an Industry to Invest In 25 C. Industry Characteristics 41 D. Maxim No. 2: Profit from One Chosen Industry or a Selected Few Industries 44 Chapter 3 Wise Use of Information Resources Should You Follow Hot Tips? 49 A. Listen to a Friend or Relative 50 B. Listen to a Stock Guru 54 C. Listen to a Stock Analyst 56 D. Listen to an Investment Advisor 59 E. Listen to a Large Investor (Possible Shark) 61 F. Maxim No. 3: Reference External Inputs but Stay Focused 65 Chapter 4 Decide on Company Values and Buy?Sell Prices Should You Trust a Company with Your Money? 73 A. Relevant Company Historical Facts 74 B. Most Basic Financials 84 C. Five Key Indicators 86 D. Don?t Be Blind to a Company?s Personality 98 E. Deciding on Buy?Sell Prices 100 F. Maxim No. 4: Trust but Verify 103 Chapter 5 Simple and Effective Portfolio Strategies Do You Want a Windfall Profit or a Systematic Win? 111 A. Portfolio Planning Guidelines 112 B. Core versus Satellite Portfolio 115 C. Portfolio Risk Management 122 D. Maxim No. 5: Manage and Accept Portfolio Risks 132 Chapter 6 Capitalize on Policy Directions Are Policies Your Friends? 145 A. Are Policies Fair? 146 B. Policy Directions 147 C. Maxim No. 6: Profit from Policies and Trends 153 Chapter 7 Loving an Investment or Loving to Make Money Falling in Love 157 A. Is ?Love? Forever? 158 B. All-or-Nothing Thinking 160 C. Love a Person? Invest for Love? 162 D. Maxim No. 7: Emotions and Investment Don?t Mix 166 Chapter 8 Fully Enjoy Your Profits from Stocks Rich and Healthy or Rich with Pain 171 A. Manage Your Investment Lifestyle and Health Simultaneously 172 B. Swap Poor Health for Big Money 173 C. Investment Emotions That Are Detrimental to Our Health 175 D. Investment Flowchart 179 E. Maxim No. 8: Maintain Health and Wealth 180 Appendix A: Basic Technical Analysis 183 Appendix B: Deciding on Buy Prices 189 Appendix C: Deciding on Sell Prices 195 Appendix D: Strategy for Investing in High-Dividend (HD) Stocks 201 About the Author 207 Index 209

About the Author

Prof. Philip Cheng was the Chief Investment Officer at MetLife Taiwan, a wholly owned subsidiary of MetLife Inc., New York, the largest Life Insurance Company in the US, with approximately US$800 Billion in total assets under management (AUM).
Beginning in 1996, and during his 11 years as Chief Investment Officer, he was managing a diversified portfolio with total assets under management of approximately US$2 billion. He provided the leadership in setting up of investment policies and strategies to enhance portfolio yield; implementation of asset allocation strategies to increase return on equity; and the oversight and the implementation of risk management tools to achieve optimal return on capital.
Prior to joining MetLife, beginning in 1974, he was with JPMorgan-Chase for 21 years in international banking and investment. He was Vice-Presidents in areas of corporate lending, institutional investment banking and property lending activities in New York and major Asian cities.
He has taught at the Graduate School of City University of New York (Management Science) and Beijing University (Portfolio Management).
In the last few years, he has been an active conference speaker in Sydney, Hong Kong, Beijing, Seoul, Taipei, Bangkok, Kuala Lumpur and Singapore on global financial topics: Portfolio risk analysis, Diversification and global investments; Credit risk management; Trade financing;Fixed income investments and markets, among others.
He received his undergraduate engineering degree from the University of Minnesota, Minneapolis, Minn. USA and his MBA in Finance (Cum Laude) from St. Louis University, St. Louis, Mo., USA.
Since 2007, he has also been appointed Adjunct Associate Professor of Finance at the University of Science and Technology in Hong Kong.

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