WWF is the world's largest independent conservation organisation. It has 5 million regular supporters and a global network active in more than 100 countries. ROBERT PURVES is a businessman, farmer, philanthropist and conservationist. He has been president of WWF Australia since 1996 and was pivotal in convening the Wentworth Group of Concerned Scientists. In 2003, he established the Purves Environmental Fund to foster greater support and better outcomes for the environment. Robert has had a life-long commitment to preserving Tasmania's wild places. RALPH ASHTON is a traveller, photographer and environmental advocate. He currently works with WWF Australia, concentrating on landscape management policy in Tasmania. Before that he was a mergers and acquisitions lawyer and then corporate finance adviser. Ralph is intrigued by the beauty in both the natural and the built environments. He is editor of Tarkine.