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Teaming a Product and a Global Market
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This volume describes how one company broke into the global commercial market and became an industry leader. Beginning with a single product and building on each subsequent success, Canadian Marconi Company was able to successfully launch other products against incredible odds in a very competitive, high technology marketplace. Spanning a 20-year period, the book details Marconi's transition from being primarily a military supplier to becoming a larger, commercial force. Part 1 of the text describes the initial business venture, the obstacles Marconi faced, their few early successes, and their numerous initial setbacks. Part 2 begins with Marconi's first major success: a large and prestigious contract with Pan American World Airways. Using this as a spring board, the book elaborates on how Marconi capitalized on their newfound commercial success to become a global leader through increased exposure and new product development. This story not only details one company's business venture, but also outlines and expands on proven methods for corporate and individual success.
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Table of Contents

Part 1 The Beginning of an Era - Product Champions: Pioneering a Product and a Market; Launching the Line, the Search for a Customer Continues; Where Do We Go From Here, a Customer at Last; A Second Generation Omega Navigation System; Looking Back. Part 2 Global Market - I'm From the Government and I'm Here to...: Pan American Airways - Thank You; Is My Toothbrush Packed?; Building Our Market, an Organization to Fit the Market; Commitment to a New Market, Taking the Initiative to Expand the Market; "Profit" is Not a Dirty Word; Maintaining Momentum; Putting It All Together; They Did Not Become Complacent. Part 3 Successful Canadians.

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