SmartSellTM - The New Way to Sell Online

Shop over 1.5 Million Toys in our Huge New Range

Teaming a Product and a Global Market

Hurry - Only 3 left in stock!
This volume describes how one company broke into the global commercial market and became an industry leader. Beginning with a single product and building on each subsequent success, Canadian Marconi Company was able to successfully launch other products against incredible odds in a very competitive, high technology marketplace. Spanning a 20-year period, the book details Marconi's transition from being primarily a military supplier to becoming a larger, commercial force. Part 1 of the text describes the initial business venture, the obstacles Marconi faced, their few early successes, and their numerous initial setbacks. Part 2 begins with Marconi's first major success: a large and prestigious contract with Pan American World Airways. Using this as a spring board, the book elaborates on how Marconi capitalized on their newfound commercial success to become a global leader through increased exposure and new product development. This story not only details one company's business venture, but also outlines and expands on proven methods for corporate and individual success.
Product Details

Table of Contents

Part 1 The Beginning of an Era - Product Champions: Pioneering a Product and a Market; Launching the Line, the Search for a Customer Continues; Where Do We Go From Here, a Customer at Last; A Second Generation Omega Navigation System; Looking Back. Part 2 Global Market - I'm From the Government and I'm Here to...: Pan American Airways - Thank You; Is My Toothbrush Packed?; Building Our Market, an Organization to Fit the Market; Commitment to a New Market, Taking the Initiative to Expand the Market; "Profit" is Not a Dirty Word; Maintaining Momentum; Putting It All Together; They Did Not Become Complacent. Part 3 Successful Canadians.

Look for similar items by category
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 5% commission by selling Teaming a Product and a Global Market: Canadian Marconi Success Story (Library of Flight) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.
Back to top