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Success is won by creating compelling stories that have the power to move people. If you can't tell it, you can't sell it. This book tells you how to do both.
Peter Guber has had an extraordinarily varied and successful career, serving as Studio Chief at Columbia Pictures; CEO of Polygram Entertainment; Chairman and CEO of Sony Pictures; and Chairman and CEO of his current venture, Mandalay Entertainment Group, behind the recently Oscar nominated The Kids Are All Right. Among the award-winning films he has produced or executive produced (which have garnered more than fifty Oscar nominations) are The Color Purple, Batman, and Rain Man. Guber oversees one of the largest combinations of professional baseball teams and venues nationwide, is also a professor at UCLA and a contributor to Harvard Business Review.
Peter Guber demonstrates that telling purposeful stories is the best way to persuade, motivate, and convince who you want to do what you need. -- President Bill Clinton Wonderful ... part business text, part entertainment memoir ... the book is crammed with entertaining examples -- Philip Delves Broughton * FT * If anyone knows how to survive in business, it's Peter. This book is a manual for that. It gives you the two keys to success - first, everything starts with a good story, and second, don't drop names (actually Frank Sinatra told me that). -- George Clooney Whether you're running a business or navigating a career, Tell to Win is the ultimate guide to enlisting the power of narrative to do good and do well. -- Daniel Pink, bestselling author of Drive