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The Ten Faces of Innovation
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About the Author

TOM KELLEY is a partner at IDEO, and the author of the bestselling The Art of Innovation and Creative Confidence. JONATHAN LITTMAN is the author of several books on business, crime, and sport. He is the founder of Snowball Narrative and SmartUp.life, and was previously a contributing editor at Playboy.

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Advance Praise for The Ten Faces of Innovation

"Essential reading for every single person in your organization--even the CEO should read it! Each page contains a nugget that's worth the price of the entire book. Wow."
--Seth Godin, author of Purple Cow

"A concensus is emerging that Innovation must become most every firm's 'Job One.' 'Hurdle One, ' however, is a doozer: establishing a Culture of Innovation. IDEO thought leader Tom Kelley offers a thoroughly original and thoroughly tested approach to creating that 'culture of innovation.' Rigorously applying his 'Ten Faces' will get the innovation ball rolling ... fast. Bravo!"
-- Tom Peters Critical Acclaim for Tom Kelley's Previous National Bestseller The Art of Innovation

"Tom Kelley has unlocked the magic box of innovation for corporate America."
--Bruce Nussbaum, BusinessWeek "In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case.... Practical, clearly written, and highly detailed."
--USA Today

"On nearly every page, the story of some upstart invention is recounted in patter that's as good as a skilled magician's.... Almost like visiting an IDEO workshop in person."
--Wired

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