Table of Contents

Introduction Chapter 1: 1900-09 -- The Powerful Pioneers of a New Consumer Revolution Chapter 2: 1910-19 -- Taking up the Charge -- Exploring the New Frontier Chapter 3: 1920-29 -- From Prosperity to Despair Chapter 4: 1930-39 -- Survival Through Adaptation and Renewal Chapter 5: 1940-49 -- Reaching New Heights Through Standardization Chapter 6: 1950-59 -- Feeding the Machine of Consumption Chapter 7: 1960-69 -- Business in a Bubble Chapter 8: 1970-79 -- Managing Through the Malaise Chapter 9: 1980-89 -- Restoring Glory in American Business Chapter 10: 1990-99 -- The New Three R's of Business -- Reengineering, Restructuring, and Reality Check Epilogue -- Will History Repeat Itself Appendix -- Methodology

About the Author

Tony Mayo is the executive director of the Harvard Business School Leadership Initiative Program. Nitin Nohria is Richard P. Chapman Professor of Business Administration at Harvard Business School.