Promotional Information

Over 2 million books sold since launch in March 2002 No. 1 brand for tweenage girls Over 50 ranges of merchandise including VHS/DVDs, video games, toys, clothing, make-up and posters First cinema release, New York Minute, out 30th July New York Minute VHS/DVD release out Autumn 2004 Tie-in with nationwide film marketing and PR campaign for New York Minute On-going cross-promotions with other licensees eg microsite on Girland.com with Warner Over 15,000 members of text messaging club Back of book collector mechanic to promote collectability

About the Author

Mary-Kate and Ashley have been huge international stars since the age of nine months, when they shared the role of Michelle in the US sitcom `Full House’. They have a range of videos, CDs, dolls, video games and a fashion line, in addition to featuring in the Mary-Kate and Ashley books. They achieved fantastic sales in their first year of publication in the UK.

Reviews

“Two teenage icons who define style for millions of American girls… Mary-Kate and Ashley are a marketing phenomenon.”
Daily Express “Mary-Kate and Ashley must be the coolest twins around.”
tv choice “The most recognisable young icons among children aged six to 11.”
Metro “The most powerful teenagers on earth.”
The Independent