Joe Natoli has been preaching and practicing the gospel of User and Customer Experience to Fortune 100, 500 and Government organizations for over 26 years. He ran his own Experience Design firm for for 10 years, selling it in 2007. Now, as the founder of Give Good UX, Joe offers coaching, training and product audit programs for enterprise product teams, in addition to speaking and writing. Joe works with to uncover the sweet spots between what users want to make their lives easier and what businesses need to accomplish in order to survive and prosper. He believes UX is a value loop: value goes out to users, value comes back to the business in the form of ROI. Joe has recently dedicated a significant portion of his practice to developing online training for designers and developers. The first of these, User Experience Design Fundamentals, launched via Udemy in 2013, now has over 30,000 students -- and that number grows daily. His second course, UX & Web Design Master Course, recently launched in direct partnership with Udemy. Think First, published in October of 2015, is his second book on User and Customer Experience Strategy. Joe has written numerous articles about the roles design and technology play in business success for publications such as Fast Company, HOW, SmartCEO and The AIGA Journal. His articles, speaking videos and ebooks can be seen on his website at givegoodux.com.