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Think Like a Futurist


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Table of Contents

Introduction ix Part One: Know The Four Forces of Change 1 1 The Four Forces of Change 3 2 Resources 11 3 Technology 21 4 Demographics 33 5 Governance 47 Part Two: New The Zone of Discovery 63 6 Higher Learning 69 7 Phase I: Define 77 8 Phase II: Discover 87 9 Phase III: Distill 97 10 Who Are You? 107 11 Where Are You Going? 145 Part Three: DO The 5 Percent Rule 175 12 The 5 Percent Rule 177 13 Tinkering: The Genesis of General Mills s Idea Greenhouse 181 Conclusion 213 Part Four: What s Next Toolkit 219 The Futurist s Mind-set 221 Overcoming Resistance to Change 227 Notes 239 Acknowledgments 245 About the Author 247 Index 249

About the Author

Cecily Sommers is the founder and president of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and the non-profit sector. A global trends analyst and popular speaker, she helps organizations understand and prepare for emerging technologies, markets, and ideas. She lives in Minneapolis, Minnesota.


"In Think Like a Futurist ... [Cecily Sommers] raises questions and points out realities that anyone fascinated with the future of the global economy should be following." --Adam Belz, The Minneapolis Star-Tribune

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