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Introduction ix Part One: Know The Four Forces of Change 1 1 The Four Forces of Change 3 2 Resources 11 3 Technology 21 4 Demographics 33 5 Governance 47 Part Two: New The Zone of Discovery 63 6 Higher Learning 69 7 Phase I: Define 77 8 Phase II: Discover 87 9 Phase III: Distill 97 10 Who Are You? 107 11 Where Are You Going? 145 Part Three: DO The 5 Percent Rule 175 12 The 5 Percent Rule 177 13 Tinkering: The Genesis of General Mills s Idea Greenhouse 181 Conclusion 213 Part Four: What s Next Toolkit 219 The Futurist s Mind-set 221 Overcoming Resistance to Change 227 Notes 239 Acknowledgments 245 About the Author 247 Index 249
Cecily Sommers is the founder and president of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and the non-profit sector. A global trends analyst and popular speaker, she helps organizations understand and prepare for emerging technologies, markets, and ideas. She lives in Minneapolis, Minnesota.
"In Think Like a Futurist ... [Cecily Sommers] raises questions and points out realities that anyone fascinated with the future of the global economy should be following." --Adam Belz, The Minneapolis Star-Tribune