Table of Contents Foreword Preface Acknowledgments Executive Summary: Forget the World, Think ASEAN, Act Local Part One The New ASEAN Business Landscape Chapter 1 The Impact of Information and Communication Technology Chapter 2 The Impact of Globalization Chapter 3 The Future Market of ASEAN Chapter 4 Compete for ASEAN Customers Part Two Lessons from ASEAN Marketing Companies Chapter 5 Local Champions Bank Rakyat Indonesia Telkomsel Sosro BFM KPJ Healthcare OldTown White Coffee X-mini The Learning Lab Timbre Group President Bakery TaokaeNoi Oishi National Book Store SM Supermalls Philippine Long Distance Telephone Wrap & Roll Vietravel DHG Chapter 6 Local Companies Going ASEAN Kalbe Farma Semen Telkom AirAsia Securiforce Axiata UserScout Kenko Viki Minor International Thai Beverage Mitr Phol Jollibee Pennshoppe Universal Robina VinaMilk Kymdan Trung Nguyen Chapter 7 Multinational Focusing on ASEAN Ben & Jerry's Apple Givaudan H&M Samsung Huawei Kinokuniya Part Three ASEAN Marketing in Practice Chapter 8 ASEAN Vision, Local Action Garuda CIMB Zalora Chapter 9 Global Value, ASEAN Strategy, Local Tactic P&G Inditex Honda
Philip Kotler Dr Philip Kotler is the S.C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from 12 foreign universities. He is the author of over 40 books and over one hundred articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times. Hermawan Kartajaya Hermawan Kartajaya, the President of World Marketing Association, is one of the '50 Gurus Who Have Shaped The Future of Marketing' appointed by The Chartered Institute of Marketing, United Kingdom (CIM-UK). An internationally acknowledged speaker and lecturer, he attended Harvard Business School's Program on Case Method and Participant-Centered Learning in Boston and Beijing, exclusively designed for senior professors and deans of universities in Greater China and Singapore. Since 2006, he guest lectured for Nanyang MBA and Nanyang Fellows Programme in Singapore. He has been invited as a speaker by seminars and conferences around the world. Recently, he became the first speaker at the World Marketing Summit 2012 in Dhaka, Bangladesh. He was also the keynote speaker for the QSP Summit 2012 in Porto, Portugal and a featured speaker for the Kellogg Innovation Network Global Summit 2012 in Evanston, US. Hooi Den Huan Hooi Den Huan is an Associate Professor, Marketing and International Business Division, Nanyang Business School, NTU, Singapore. Together with Philip Kotler and Hermawan Kartajaya, he established the Philip Kotler Center for ASEAN Marketing. Apart from being an Advisory Board Member for Marketing Management and IS, Cornell University-Nanyang Institute of Hospitality Management, Prof Hooi is also the Secretary-General of the Asia Marketing Federation Foundation. In addition, he is an International Advisory Board member for the School of Business Management, Bandung Institute of Technology (ITB). He has conducted Executive programmes/talks for more than 50 organizations in Singapore and overseas.