CHAPTER 1: New Thinking for Winning 5
CHAPTER 2: Principles for Winning 15
CHAPTER 3: What It Takes to Win 39
CHAPTER 4: Key To Winning 67
CHAPTER 5: Vision: Seeing the Future of Winning 83
CHAPTER 6: Strategies: Making the Right Choices 101
CHAPTER 7: Confronting the Elusive: Moving from Planning to Acting 117
CHAPTER 8: Bringing Everything Together: From Thinking to Acting to Winning 139
CHAPTER 9: The Winning Never Ends: Anchoring Change 163
EPILOGUE: Turning Over the Hourglass 183
APPENDIX A: Organizational Alignment Survey 189
APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation Assessment Tool for Consumer/Customer Marketing 197
Paul Butler is the founder and Managing Director of GlobalEdg
John F. Manfredi founded the strategic consulting and communications group Manloy Associates and co-author of Doing What Matters.
Peter Klein is the founder of the growth-management consultancy PK Associates.