ACKNOWLEDGMENTS v
INTRODUCTION: 1
CHAPTER 1: New Thinking for Winning 5
CHAPTER 2: Principles for Winning 15
CHAPTER 3: What It Takes to Win 39
CHAPTER 4: Key To Winning 67
CHAPTER 5: Vision: Seeing the Future of Winning
83
CHAPTER 6: Strategies: Making the Right Choices
101
CHAPTER 7: Confronting the Elusive: Moving from
Planning to Acting 117
CHAPTER 8: Bringing Everything Together: From
Thinking to Acting to Winning 139
CHAPTER 9: The Winning Never Ends: Anchoring
Change 163
EPILOGUE: Turning Over the Hourglass 183
APPENDIX A: Organizational Alignment Survey 189
APPENDIX B: Think to Win Situation Assessment Diagnostic: Situation
Assessment Tool for Consumer/Customer Marketing 197
GLOSSARY 211
INDEX 215
Paul Butler is the founder and Managing Director of
GlobalEdg LLC.
John F. Manfredi founded the strategic consulting and
communications group Manloy Associates and co-author of Doing What
Matters.
Peter Klein is the founder of the growth-management
consultancy PK Associates.
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