About the Author

Alan Cohen, MBA, Professional Certified Coach (PCC), has more than 25 years of business experience in the areas of public relations, marketing, human resources, leadership training, and development. As executive coach, trainer, brainstorm facilitator, and speaker, Alan serves professionals in public relations, marketing, and the media, as well as other industries, to help them better navigate their ever- changing business landscape and thus achieve greater success, fulfillment, and balance. Through his coaching, he helps executives and small-business owners become more meaningfully engaged and communicate more effectively, resulting in leading their organizations to greater performance and highly improved business results. An active member of PRSA's Counselors Academy, Alan has worked with such major PR agencies as Airfoil Public Relations, Text 100, Peppercom, Kaplow Communications, Maloney & Fox (a Wagner Edstrom company), Strategic Objectives, Start-Thinking, Clairemont Communications and FerenComm, and with PR executives at Edelman, Dan Klores, PMK, Fleishman Hillard, Ketchum, and Morris-King. Prior to starting his own coaching business, Alan served as the Director of Communications for The Broadway League, the national trade association for the commercial theatre industry, presenter of the Tony Awards. As Communications Director, his most notable contribution was leading the crisis communications team during the Broadway stagehands strike. At Scholastic, he was also Director of Publicity and led the publicity team promoting the acclaimed Harry Potter book series. As Vice President at Serino Coyne and Rogers and Cowan public relations, Alan supervised public relations and cultural sponsorship activities. At Robinson Lehrer Montgomery, also as Vice President, he led consumer publicity campaigns for United Airlines, AOL's "Find A Job" service and AOL's Small Business and Life Management programs. Alan holds a bachelor's degree in English and Theatre from Connecticut College, and an MBA from Fordham University's Graduate School of Business. He is an accredited member of the International Coach Federation (ICF) and is one of only 2,000 Professional Certified Coaches in the world. He is also a trainer for The Institute for Professional Excellence in Coaching, one of the only International Coach Federation (ICF) accredited coaching institutes in the world, and a trained brainstorm facilitator through Idea Champions.