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Thoughts on Design
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About the Author

Paul Rand (1914-1996) is widely recognised as one of the most influential designers in the history of modern print. He was named one of the ten best art directors in history by the Museum of Modern Art and his numerous accolades include awards from the AIGA, the New York Art Directors Club and the Type Directors Club. Michael Bierut is a partner at Pentagram Design's New York office and a recipient of the prestigious AIGA Medal.

Reviews

"One impressive thing about Rand's book to me was always how much he was able to say about the nature of good design in 96 short pages (with the majority of those pages reproductions of his work). He was a master at arriving at designs that boiled down the essence of the intended messages, be it an advertisement or a corporate identity, and he similarly renders out the heart of basic design philosophy in this book." - BoingBoing

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