About the author vii Introduction ix 1 Getting the basics right 1 2 Business planning and automation 15 3 Sourcing and listing products 35 4 Establishing your brand 61 5 Providing outstanding service 73 6 Mastering logistics 93 7 Marketing your products and your business 119 8 Building for the future 133
Todd Alexander has been working for eBay for over twelve years. He is currently the Director, Onsite Search. Todd has been teaching people how to buy and sell on the site and during this time, has trained thousands of people, and sold more than 40,000 copies of smaller eBay pocket guides. Todd is also the author of four other Internet/ecommerce/small business books , the most recent being The New eBay: The official guide to buying, selling and running a profitable business, Wiley, 2013.