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To Sell Is Human


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About the Author

Daniel H. Pink is the author of four books, including the long-running New York Times bestsellers Drive and A Whole New Mind. His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.


Pink (Drive; A Whole New Mind) successfully narrates his examples and research confirming that what he calls "non-sales salespersons" (i.e., the bulk of us) regularly persuade, convince, and influence others to give up something in exchange for something else. As they move others to uncover unknown challenges, modern salespersons are problem finders. The final third of the book is a practical how-to manual for "selling" your ideas using the contemporary sales ABC's (attunement, buoyancy, clarity), with six modern elevator-pitch outlines. Verdict This title should be of interest to anyone who is not a professional salesperson but who wishes to communicate and convince more effectively. [The Riverhead hc was a New York Times best seller.-Ed.]-M. Gail Preslar, formerly with Business Lib., Eastman Chemical Co., Kingsport, TN (c) Copyright 2013. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

"Full of aha! moments . . . timely, original, throughly engaging, deeply humane."
-strategy + business

"A fresh look at the art and science of sales using a mix of social science, survey research and stories."
-Dan Schawbel, Forbes.com

"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment."

"Excellent...radical, surprising, and undeniably true."
-Harvard Business Review Blog

"Pink has penned a modern day How to Win Friends and Influence People... To Sell Is Human is chock full of stories, social science, and surprises...All leaders-at least those who want to 'move' people-should own this book."
-Training and Development magazine

"Vastly entertaining and informative."
-Phil Johnson, Forbes.com

"Pink is one of our smartest thinkers about the interaction of work, psychology and society."

"A roadmap to help the rest of us guide our own pitches."
-Chicago Tribune

"Like discovering your favorite professor in a box...packed with information, reasons to care about his message, how and why to execute his suggestions, and it's all accentuated with meaningful examples... this book deserves a good, long look."
-Publishers Weekly (starred review)

"An engaging blend of interviews, research and observations by [this] incisive author"
-The Globe and Mail

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