Celebrate the history and explore the unique universe of tokidoki in this 400-page monograph
Simone Legno, who was born in Rome, Italy, is the
cofounder and chief creative officer of tokidoki. Legno, who has
always had a deep love of Japan and a fascination with world
cultures, chose the word tokidoki because he feels “everyone waits
for moments that change one’s destiny, by chance or by meeting a
new person.” Legno has become a sought-after speaker around the
world at museums, universities, and conferences, including at MOCA,
the Adobe MAX conference, Berlin Flash Film Festival, ArtCenter
College of Design, the Apple store in Osaka, Istituto Europeo di
Design, STGCC, and Graphika Manila. While the company is based in
Los Angeles, he recently moved to Tokyo with his family.
Pooneh Mohajer, an entrepreneur at heart who sold her first
company Hard Candy Inc. to LVMH, Moët Hennessy Louis Vuitton SA, is
the cofounder and chief executive officer of tokidoki. Pooneh
received her Juris Doctor from California Western School of Law and
her BA from Vanderbilt University. Pooneh’s passion is making a
positive impact on the hearts and minds of others by sharing Simone
Legno’s art and creativity with the world.
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