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The Tongue and the Tiger
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An analysis of the communication processes of international trade between producers, their suppliers, and traders in Asia, and buyers in other parts of the world. Communication across language and cultural barriers is an indispensable part of, and one of the most practical problems encountered in, international trade and production. The analysis provided in this book is based on a large collection of authentic documents of business communication. It offers to lead to a deeper understanding of the factors, problems and skills associated with successful trading, and develops practical guidelines for overcoming language barriers. These are important both for the success of trading businesses and for the development of trade-oriented nations in Asia.
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Societies and livelihoods built on trade; the industrial organization of international trade - the case of Hong Kong and Macau; the language of international trade deals; five case studies; towards a description of trade English.

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