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Total Designer


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About the Author

Lluis Ortega is an architect, researcher, and educator. He studied Architecture at the ETSAB/UPC, and is Master of Science in Advanced Architectural Design Columbia University (GSAPP), MA in Philosophy, Universitat de Barcelona, and PhD at the ETSAB/UPC. At present he is Associate Professor at IIT and Visiting Professor at the Universidad Torcuato Di Tella in Buenos Aires. Previously he has taught at UIC (Chicago), the ETSAB (Barcelona), the Universidad de Alicante, the Harvard University Graduate School of Design (Cambridge, Massachusetts), and the Akademie der bildenden Kunste (Vienna). He co-founded F451arquitectura in 2000, rebranded as Sio2arch in 2014, an internationally awarded and exhibited collaborative practice with Santiago Ibarra, Xavier Osarte, and Esther Segura. Editor of several specialized publications, he was director of Quaderns d'Arquitectura i Urbanisme (Barcelona, 2003-2005), he worked as editor of 2G magazine no. 14 (FOA, Barcelona, 2000), the co-edition of Josep Llinas' writings Saques de esquina (Pre-Textos, Valencia, 2002, with Moises Puente) and of Platform GSD 2008 (GSD/Actar, Barcelona, 2008). He published the reader La digitalizacion toma el mando (Editorial Gustavo Gili, Barcelona, 2009) and was Adjunct Curator and main designer of the Spanish Pavilion at the Venice Architecture Biennale 2014.


"What is unique here is that Ortega's interest is focused on the repercussions of a highly technical instrumental context for architects, beyond the conventional fascination with formal prolificacy or the productive efficiency of digital tools. What's more, its main focus could be defined as an answer to the question of how we should interpret this context in order to help author and time paint together in synchronicity, to help them be more creative and critical, especially in the context of a particular period: in our present, which is already postdigital to some extent. Critique: A seminal and impressively thoughtful work of scholarship, "Total Designer: Authorship in the Architecture of the Postdigital Age" is exceptionally informative, deftly written, and remarkably well organized and presented. Unreservedly recommended for both college and university library Architecture collections and supplemental studies reading lists, "Total Designer" will prove to be of immense practical value and enduring interest to architecture students and professionals." --John Taylor, Midwest Book Review

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