Table of Contents

1. Toys and communication: An introduction; Jeffrey Goldstein and Luisa Magalhães.- 2. The end of play and the fate of digital play media: A historical perspective on the marketing of play culture; Stephen Kline.- 3. Toys: Between rhetoric of education and rhetoric of fun; Gilles Brougère.- 4.  A toy semiotic, revisited; David Myers.-  5. Age differences in the use of toys as communication tools; Amanda Gummer.- 6. LMNOBeasts: Using typographically inspired toys to aid development of language and communication skills in early childhood; Todd Maggio, Kerri Phillips, Christina Madix.-  7. Images of toys in Spanish painting (16th-19th centuries): Iconographic Languages; Oriol Vaz and Michel Manson.- 8. Communication in Moroccan Children’s Toys and Play; Jean-Pierre Rossie.- 9. Dincs as Worldviews: Things that Communicate a Mind; Koumudi Patil.- 10.  Holocaust war games: Playing with genocide; Suzanne Seriff.- 11.  Working class children’s toys in times of war and famine. Play, work and the agency of children in Piraeus neighborhoods during the German Occupation of Greece; Cleo Gougoulis.- 12.  Can toy premiums induce healthy eating?; Carla Ferreira and Luísa Agante.- 13.  You Are What You Eat: Toying with the Process of Becoming; Mariah Wade.- 14.  Work and play in a theme park; Luísa Magalhães.- 15.  Design for rebellious play; Lieselotte van Leeuwen and Mathieu Gielen.- 16. Hong Kong PolyPlay: An Innovation Lab for Design, Play, and Education;Rémi Leclerc.-

About the Author

Luísa Magalhães is Researcher in Communication Sciences at the Catholic University of Portugal, and is especially interested in the relationship between children, toys and play activities. 

Jeffrey Goldstein is Affiliated Researcher at the Institute for Cultural Inquiry, Utrecht University, The Netherlands. He is the author or editor of 16 books and is a fellow of both the American Psychological Association and the Association for Psychological Science.