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Trade Show Management

New or Used: 2 copies from $354.05
New or Used: 2 copies from $354.05

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Table of Contents

The historic development of trade shows Requirements in terms of infrastructure and location Country-specific peculiarities of trade show management Trade show market research Product development strategies Strategic alliances, collaborative ventures and networks Project management Trade show controlling Event, congress and service management by trade show companies Managing exhibitors and visitors

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Efficient planning, implementing and controlling of trade shows, conventions and events

About the Author

Prof. Manfred Kirchgeorg is Head of the Department of Marketing Management at the HHL Leipzig Graduate School of Management. Werner M. Dornscheidt is CEO & President of Messe Dusseldorf Group. Wilhelm Giese is former CEO & President of Messe Dusseldorf Group. Dr. Norbert Stoeck is Practice Group Manager at Roland Berger Strategy Consultants.


"Zudem werden erfolgreiche Messekonzepte in der Umsetzung vorgestellt." EuroCargo, 05/2004 "Ein praktisches Nachschlagewerk fur Fuhrungskrafte im Messewesen sowie in messenahen Servicebereichen." acquisa, 04/2004 "Einen umfassenden Uberblick zu allen Bereichen des Messewesens (...)." Impulse, 03/2004 "Wissenschaftler und Studierende erhalten einen fundierten und anwendungsorientierten Einblick." AUMA-Compact, 02/2004 "Dieses Handbuch liefert einen umfassenden Uberblick uber alle Bereiche des Messemanagement aus Sicht von Wissenschaftlern, Messeveranstaltern, Ausstellern, Verbanden und Messedienstleistern." Pharma Marketing Journal, 02/2004

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