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Transformations in French Business
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Table of Contents

Foreword by Jacques Maisonrouge Introduction. French Business: Perceptions and Realities in the United States, An Introduction by Claude LeGal, Jean Levy Part I: French Trade Relations since 1981 Relations with the United States by Jean-Daniel Tordjman France, Trading Partner in Europe and the Third World by Jean-Louis Vilgrain Part II: A Business Revolution? Economic Policy by Serge Bellanger, Olivier Blanchard Investment Patterns and Practices by Jean-Paul Ange, Jean-Francois Carreras Privatization of Industry and the Media by Jean Loyrette, Pierre Barret Part III: The Public Faces of Business The Business Press by Jean Boissonnat The Evolution of Corporate Relations by Jean-Pierre Beaudoin The French Style of Advertising by Claude Marcus Marketing Luxury Goods by AndRE Doucet Part IV: Continuity and Change in the Workplace Trade Unions by Yves-FREderic Livian French Women in Business by Beatrice Dautresme, Lydie Bonnet Managers: Education, Recruitment, and Style by Jean-Paul Larcon, Bruno Dufour, Daniel Jouve Appendix I: Chronology of Key Political and Economic Events Appedix II: Glossary of Terms

About the Author

JUDITH FROMMER is Senior Preceptor in Romance Languages and Literatures at Harvard University. She has organized several conferences on French business at Harvard and is the originator of the French for Business course. JANICE McCORMICK is Associate Professor of Organizational Behavior and Human Resources Management in the Graduate School of Business Administration at Harvard University. She has written extensively on French business and political economy.

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